What is CaseTrust Gold? 

The CaseTrust Gold Logo

CaseTrust Gold is the premier tier of the CaseTrust Accreditation Scheme. Recipients of the CaseTrust Gold award are businesses with the added edge that distinguishes them as industry leaders.  CaseTrust Gold recognises business excellence and superior customer service. 

To consumers, CaseTrust Gold represents a promise of the highest possible standards in service quality. The award recognises dynamism and innovation, the desire of businesses to keep pace with changing consumer demands & needs, inspiring the level of consumer confidence that is worthy of being talked about. 

Currently, there are four companies awarded with CaseTrust Gold – Brother International Singapore Pte Ltd, DP Credit Bureau Pte Ltd, Popular Book Company Pte Ltd and Richard Hung Jewellers.

What are the Criteria for Assessment?

 

Summary of CaseTrust criteria:

DIMENSIONS	AREAS OF ASSESSMENT
	GOLD	BASIC
1. Policies	Human Resources Service Quality	Goods and Services Terms and Conditions of Sales Pricing and Payment Security
2. Communication	External Communication Internal Communication	External Communication Advertising and Promotion
3. Practices & Systems	Human Resources Goods and Services Pricing Support Systems Market/Customer Analysis Tangibles	Retailing Feedback Management Goods and Services Security
4. Personnel	Performance Knowledge Service Quality Appearance (for store-based only)	Performance Knowledge
5. Achievements	Customer recognition Industry recognition	Not Required by Basic Scheme

Looking Forward

CaseTrust has relaunched the scheme with a new logo in 2004. Along with this revamp, we expect CaseTrust accredited businesses to be recognised as whitelisted companies, and CaseTrust Gold in particular, shall become the business icons of Singapore and Industry Leaders supporting the accreditation scheme.